We are faced with a contradiction: the mental tools we've learned from programming in languages like Haskell and Scala work, well, even under the pressures and constraints of industry-style development (that is, rushed and unpolished). Despite its effectiveness, the language has been all but entirely left behind in the job market, even if many of the ideas (lambdas, stronger types, Maybe, constraints, just to name a few) have been picked up in mainstream languages.How do we reconcile these points? This talk will go into the externalities that drive adoption, what FP language communities tend to miss, what Industry tends to overlook, and how we, the people caught in between, can do to help the situation.